Utilizing a variety of both new and traditional media, along with the latest in Web 2.0 technology, Point Garage will provide you with the ability to: define your market determine the correct media mix to attract your audience track the success of your marketing programs We call our core benefits AIDA. That’s not the Broadway production, but stands for Awareness, Information, Desire, Action — the main attributes you need for your marketing efforts to be a hit on the road.